Tourism is big business in Columbia, South Carolina. Welcoming 15.8 million visitors annually to Richland County, Lexington County and the City of Columbia doesn’t happen without lots of hard work and it doesn’t happen overnight. We are the Midlands Authority for Conventions, Sports & Tourism and Experience Columbia SC - sister organizations that also encompass the Columbia Metropolitan Convention Center, Experience Columbia SC Sports and the Columbia Regional Visitors Center. Together with a strong tourism brand and a vibrant hospitality community, we use sales, marketing, convention services and visitor information services to inspire, inform and educate potential visitors about holding an event or planning a trip to the Columbia region, and help them make the most of their time once they arrive.

Our Team

From the marketing team to the events team to the sales team to partnership services and more, we all have one common goal - to promote the Columbia region as a tourist destination and to make visitors feel at home once they're here.

Bill Ellen

You won’t find a more passionate team anywhere. So whether you are planning a major conference, sports tournament or just a…