ECONOMIC IMPACT

We are not a self-serving organization, but a non-profit economic engine used to drive visitors to our community. While visitors are in town having a great time at a sporting event, convention, conference, or getaway, their expenditures are helping sustain businesses like hotels, restaurants, attractions, festivals, concerts, events (and the local Columbia citizens who work there!). Tourism provides a variety of jobs (from part time and entry level to general managers and directors) for residents in Richland County, Lexington County and the City of Columbia.

14.8M

Total Visitors Annually

5.5M

Overnight Visitors Annually

$2.3B

Economic Impact Annually