COLUMBIA, S.C. (March 9, 2023)  Experience Columbia SC recently won an AAF Midlands Sliver American Advertising Award for its business website in the Online/Interactive, Consumer Website category. The award was presented at the American Advertising Awards 2023: A Guilded Gala held in February. 

The website was recognized at the local level of the three-tier award competition. The main goal of the website is to showcase how the organization promotes the Columbia region as a tourist destination.

“In collaboration with web design partner Simpleview, we created to show our local community and stakeholders the over-arching importance of tourism to our region and explain how the various branches, including Experience Columbia SC, Columbia Metropolitan Convention Center and Experience Columbia SC Sports, work together to drive more tourists to our region. Our team is thrilled that AAF Midlands and the American Advertising Awards judges found our site to be beautiful, functional, and deserving of an award,” said Kelly Barbrey, ECSC VP of marketing and communications.

Experience Columbia SC launched this website in May of 2022. The website’s goal is to expand upon the sister organizations that make up Experience Columbia SC and how each work to bring more than 15 million visitors to Richland County, Lexington County, and the City of Columbia. From information about organizational structure and branding to economic impact, relocation and livability and marketing toolkits, the site offers a place for locals to join the organization on its journey to continue to make the Columbia region a well-known destination.

The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting over 40,000 entries nationwide. The competition is held each year to recognize and reward the creative spirit of excellence in the art of advertising, hosted by AAF Midlands.


About Experience Columbia SC: 
Experience Columbia SC is the region’s destination marketing organization. We’re responsible for all marketing efforts intended to help more visitors discover all that makes Columbia the real Southern hot spot. Think of us as the biggest cheerleader for the heart of South Carolina. For more information, visit